Advertising Essay Example | Topics and Well Written Essays - 1250 words - 3

Advertising - Essay exercisingMoreover, she is worried about persuading people to try her new venture which actually indicates that she needs proper publicize campaign. Darla would be offering her services to the working individuals, elderly neighbors and people who are advised to take salutary meals instead of regular restaurant food.In favor of startup advertising expenses Darla has already acquired a impart of 10,000. This amount would be enough for her to hire an advertising agency though later on she depart cause to invest more since advertising agencies with better services are usually expensive. She provide suck up a significant return of investment because the advertising agency will help Darla in recognizing typical needs of her target customers. She will be facilitated by marketing experts who actually know how to create consciousness about a new business (Koekemoer, 2004). However, if Darla fails to hire an advertising agency then she will have to conduct the ent ire advertising campaign herself which includes creative designing, media concepts, group selection etc. (Koekemoer, 2004). This will overtop more monetary support whereas Darla would not be able to reach mass population. Hence her hereafter profits, company sales and market share will be greatly influenced. Moreover, in-house marketing campaign will not facilitate Darla in facing the intense market competition.As discussed above that Darlas essential concern is to create advisedness about Ill cook for you products and services. She can achieve this objective with the diverse advertising functions of different agencies (Gunelius, 2014)Researchers have also argued that brand awareness is the most essential part for any business because it communicates the existence of a business (Macdonald, 2003). Customers cannot purchase goods especially food until they are aware about the brand.However, selecting the option of advertising agencies will also create certain issues for