Samsung Electronics Case Study Example | Topics and Well Written Essays - 500 words - 3

Samsung Electronics - Case Study ExampleWhat the Chinese lacked in design and return, they compensated in their business acumen. They forged alliances with those merchandise leaders only and got the license to from them to produce chips based on blueprints and sold at low cost, in order to penetrate the market.Thus, looking at the market dodging of the Chinese firms and their potential to imitate and innovate existing products, there is genuine threat from the Chinese firms. Samsung needs to look at the various options of competitive favour to respond appropriately so that it could maintain its leadership position within the semiconductor market. There are two main areas where Samsung can keep onward of the Chinese firms. The first one is its state of the art R&D which greatly facilitates development of revolutionary products through specialized product development teams. The new products ensure that the constantly changing preferences of the customers are met timely thus makin g certain that they maintain their leadership position. Chinese not only lack R&D facilities but lack of experience is also a big drawback in the area of R&D.The second important area is its design and production line. Backed by effective R&D team, the company has the requisite infrastructure and capabilities to design and produce innovative products. The Chinese firms have yet to embrace expert knowledge of the design and production technology of core units of semiconductors. This gives a huge advantage to Samsung to go in for new products and create niche market for them in the emerging new economies like India, China, Brazil etc. It is assumed that despite huge government concessions to Chinese firms in China, lack of effective adroit property laws would be a big deterrent for other big companies to transfer technology. Samsung, therefore, would be right to continue innovative products and add-ons for existing as headspring as for new market.In the changing paradigms of busine ss environment, there is